How to Leverage Sustainability to Drive Revenue Growth

is a platform that makes it easy for consumers to shop sustainably. They're

partnering with hundreds of brands like Enso Rings, Aura Bora, and Magic

Mind to reduce the carbon footprint of consumer goods.

We sat down with Ian Lazarus, Founder and CEO of Neutrl, to understand how his team enables DTC brands to operate more sustainably. Specifically, we cover:

Helping brands speak transparently about sustainability with their shoppers
What it means to build a community of like-minded shoppers
How to shift the narrative of being a modern brand that's aware of its carbon footprint

A Brand's Journey Towards Sustainability

Neutrl was born out of Ian's desire to help brands and consumers become

more aware of the hidden cost of commerce and its impact on climate

change.

He initially noticed that consumers were increasingly clamoring for brands

to produce their products sustainably. In response, brands were trying to

figure out how to address their relationship with climate change.

That's where Neutrl enters the picture. They built a tool that helps merchants calculate carbon emissions associated with customer orders.

You Have to Start Somewhere

When Ian pitches Neutrl to potential customers, they're often eager to plug

the tool into their website immediately. However, Ian wants to ensure brands

understand their climate footprint in addition to simply installing a shiny

tool.

Brands can often spend months thinking about retooling their entire supply

chain, but Ian reminds them that they can begin by offsetting the emissions

from the thousands of packages they send out a day.

By waiting to reveal a brand's sustainability plans until they’re perfect,

brands can miss out on a valuable opportunity to take action and share their

sustainability journey with consumers immediately.

"Consumers are more serious than ever about shopping sustainably. They want to combat climate change, but they just don't know where to start."

Building a Community Flywheel and Driving Value

Neutrl is focused on building a community of brands and shoppers aligned in their mission to be more carbon-conscious.

Making this their focus has allowed Neutrl to achieve incredible results

for its partners, proving how serious both buyers and brands are about

taking care of the environment.

One of Neutrl's brand partners saw a 28% increase in revenue over a

six-month window when consumers opted to offset their emissions with Neutrl

at checkout, proving that sustainability is more than a fad.

While Neutrl's inclusion at checkout allows consumers to transact more

sustainably, it also increases the chance they'll transact more often,

driving greater LTV through customer retention.

"Increased revenue and conversions prove that buyers care about doing good."

More Than a Checkbox

Neutrl is more than a checkbox. They are:

Addressing consumer desires to shop for products consciously
Empowering brands to speak about sustainability to their customers
Building long-term relationships with customers, leading to more revenue for the brands